The effect of e-commerce on traditional retail businesses: A case study of Wakanow in Kwara State
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Background of the Study
E-commerce has transformed the retail landscape by offering convenience, competitive pricing, and a vast array of options to consumers. Businesses like Wakanow, an online travel agency, have leveraged e-commerce platforms to provide seamless booking experiences, reshaping consumer expectations and behaviors (Ibrahim & Musa, 2023).
In Kwara State, the rise of e-commerce platforms has significantly impacted traditional retail businesses, which struggle to compete with the accessibility and affordability offered by online channels. While e-commerce drives innovation and efficiency, it also raises concerns about the decline of brick-and-mortar establishments and the economic implications for local businesses (Adekunle & Bello, 2024).
This study investigates the effect of e-commerce on traditional retail businesses in Kwara State, focusing on challenges, opportunities, and strategies for coexistence in a rapidly evolving market.
Statement of the Problem
The growth of e-commerce platforms such as Wakanow has disrupted traditional retail businesses in Kwara State, leading to reduced foot traffic, lower sales, and operational challenges. Many traditional retailers lack the digital infrastructure and expertise to compete effectively, resulting in declining market shares and closures (Ahmed & Usman, 2024).
Additionally, customers’ preference for online shopping due to convenience and price advantages further exacerbates the challenges faced by traditional retailers. This study examines the impact of e-commerce on traditional retail businesses, identifying strategies to adapt and thrive in the digital age.
Objectives of the Study
- To analyze the impact of e-commerce on traditional retail businesses in Kwara State.
- To identify challenges faced by traditional retailers in competing with e-commerce platforms.
- To propose strategies for traditional retail businesses to coexist and compete with e-commerce.
Research Questions
- How does e-commerce affect traditional retail businesses in Kwara State?
- What challenges do traditional retailers face in competing with e-commerce platforms?
- What strategies can traditional retailers adopt to remain competitive?
Research Hypotheses
- E-commerce significantly impacts the performance of traditional retail businesses in Kwara State.
- Challenges in adapting to digital trends negatively affect traditional retail businesses.
- Effective adaptation strategies enable traditional retailers to compete with e-commerce platforms.
Scope and Limitations of the Study
This study focuses on the impact of e-commerce on traditional retail businesses in Kwara State, using Wakanow as a case study. The research is limited to the retail and travel sectors in Kwara State, and findings may not fully generalize to other industries or regions.
Definitions of Terms
- E-commerce: The buying and selling of goods and services through online platforms.
- Traditional Retail Businesses: Brick-and-mortar establishments that sell products or services through physical locations.
- Digital Transformation: The integration of digital technologies into business operations to enhance efficiency and customer experience.
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